Small business tablet adoption on the rise according to Intermedia
By Cynthia Greenberg - March 22, 2012
Posted in: Intermedia news
Intermedia Issues Press Release: One in Four Android and Apple Devices Now Tablets
Apple’s iPad remains the preferred tablet for small and medium-sized businesses, but tablet activation overall continues to rise according to Intermedia, a global leader in cloud services and the largest provider in the world of hosted Microsoft Exchange. In the past few months, tablet activation has grown steadily and now represents about 25 percent of all Android and Apple device activations. Smartphones still represent the majority (75 percent), but tablet activations are growing rapidly as businesses embrace them. While most small business customers continue to prefer using the iPad, Samsung Galaxy activations have nearly doubled since October 2011.
Intermedia manages more than 400,000 premium hosted Exchange email accounts. The company reviewed the number of ActiveSync*-based devices its customers activated to sync email, contact and calendars. The company’s cloud services support a full range of smartphones and tablets such as iPhone, iPad, Galaxy, Kindle, Palm and BlackBerry. A breakdown of tablet activation since late 2011 reveals:
- 25 percent of all ActiveSync device activations are tablets.
- Tablet activations increased from 19 percent of total ActiveSync mobile device activations in October 2011 to 26 percent in December 2011.
- From October 2011 to December 2011, ActiveSync smartphone activations decreased 10 percent per month, while tablet activations increased 25 percent per month.
- Kindle Fire tablets are beginning to make their way into the workplace with a steady stream of activations since Amazon launched the product late last year.
*Note: No specific user or account action/email was reviewed by Intermedia in determining these statistics. The BlackBerry remains a central component to Intermedia’s mobility offering, but this data is specific to ActiveSync devices, which does not include hosted BlackBerry.
“Our customers are adding tablets to their accounts at an ever increasing rate,” says Michael Gold, president, Intermedia. “Small and medium-sized business owners and their employees are increasingly working remotely, so taking the capabilities they have in the office – including secure email and instant messaging, VoIP telephony and document sharing – and combining them with mobile apps for a true on-the-go workforce is becoming more important. Cloud services from Intermedia provide the full power of a robust IT department anywhere on any internet connected device.”
About Cynthia Greenberg
Cynthia joined Intermedia as head of communications in September 2009. In her role she develops and manages communications for the company including: PR/media relations, social media relations, crisis communications, corporate communications and internal communications. Prior to her current role with Intermedia, Cynthia spent many years at the top 10 marketing/communications firm, Ogilvy PR Worldwide, as Vice President. There she was part of the firm’s Corporate Practice serving professional services, financial services, healthcare and consumer companies. Her client roster included, but is not limited to: Adecco/Ajilon, LG Electronics and Kaplan. With 15 years of experience developing and executing regional and global consumer PR campaigns and corporate communications strategies, Cynthia’s in-house experience includes roles at Gap Inc, Accenture and KPMG, LLP.