Is BlackBerry Suffering an Identity Crisis?
For the last few years, the BlackBerry has been king of the business smartphones. Even as the iPhone becomes increasingly business friendly, it seems that the majority of pure business users prefer the BlackBerry to any other device. At Intermedia, many more of our hosted Exchange customers synchronize their mail, calendars and contacts to a BlackBerry than they do to an iPhone.
I think BlackBerry’s success in the business market stemmed from the device’s simplicity. Traditionally, BlackBerry smartphones came with a rather limited feature set, but it did them all really well. Wireless push email, phone, calendars, contacts and tasks. That was about it. There weren’t too many games, no music, no videos…just plain old boring business communications. A focus on the core business needs, combined with an emphasis on security and remote provisioning, policy and management all through a connection with a BlackBerry Enterprise Server made the BlackBerry smartphone the ideal business accessory.
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